6.4. Miscellaneous Communications Tools

There are numerous other communication tools you can use in a public relations effort. Here are just a few suggestions:

• A speech at a Linux trade show.

• A presentation at a local training institution or career development conference.

• A brochure or flyer describing the work your company does.

• A white paper describing the benefits of your company's work, posted on your website.

• A newsletter or email newsletter describing your organization's activities and achievements, aimed at current and prospective users.

• An advertisement placed in targeted magazines.

• Special events such as open houses and "media information" days.

• Regular tours of your facility.

The possibilities are limited only by your time, resources, and budget.