Public and Media Relations Planning

Guide to Managing Media and Public Relations in the Linux Community
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Chapter 2. Public and Media Relations Planning

Table of Contents
2.1. What Do You Want to Accomplish?
2.2. Who Needs to Know About Your Organization?
2.3. What Do You Want to Say?
2.4. What Kind of Information is Newsworthy?

When you want to promote your organization, you are provided with a variety of options. The first step is to develop a plan. You must determine the following:

What do you want to accomplish?
Who do you want to reachneeds to know about your organization?
What do you want to say??
What kind of information is newsworthy?

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The Benefits of a Public and Media Relations Program		What Do You Want to Accomplish?